I have a Deepavali open house yesterday and few of my clients came to visit me. While having a dinner one of my client asked me “Kanicen, how actually you bring people come your website?”.

I just smile for few seconds and answered him.

“It’s simple and it’s a normal question people asked me all the times, how to drive more traffic to a website”.

I told him, by building a website with latest technology and trends are not enough and won’t do the trick. There are tons of ways that you can implement to move the traffic and improve your website popularity and rankings. I personally used few simple ways to drive traffic to my website(s) and so far it gave me good returns.

1. SEO or Search Engine Optimization

Search engine optimization or also known as SEO, is one of the hottest topics in website development today. Everyone especially web developers will bring this topic whenever having a meeting with clients(s).

So, what is SEO actually?

Simple! It’s a process of pushing your website to a higher position in the search engines like Google, Yahoo, MSN and etc. There are some process and work involves to do this and it must be done with the proper way to get the best results.

2. Search Engine Marketing

Search Engine Marketing or SEM is the promotion of websites through advertising placement which also know as PPC Advertising. This is the advertisements that show up on the right hand side of your search results. You pay for displaying those ads on relevant search queries, and you also pay for every time someone clicks through.

This is quite expensive depending on the keyword(s) you are bidding/paid for but it is a powerful tool to drive high-quality traffic to your website from search engines. In case you want to drive traffic using this method please make sure get the right person. Consult an expert so that your hard earned money are well spent.

3. Blog Marketing

Last time blog are use to share your experience or daily news. But today it has changed into a new trend. Blog are now is one of the most important marketing tool that can be used to generate traffic for a number of reasons.

• Good content and Fresh content – Updates your blog with new product announcements, site updates, latest news, breaking news or any news that you think will interest your readers.
• Proper Keywords – Post contents that related to your product or services and use proper keywords that relevant. This is good for search engine optimization.
• Build Community – Use blog to develop online community based on your products or services. Start a topic that interest others and let the comments feature utilized.

Just remember, blog won’t bring you immediate results but being persistent and consistent by updating the blog will bring you traffic sooner or later. And at the same time you will improve your site rankings.

4. Social Media Marketing

I believe you heard about Facebook, Twitter and MySpace. Do you have account there? If not better get one ASAP.

These sites are known as Social media sites and are all of the rage for businesses right now. You can use them to develop a strong social media strategy that can bring you a healthy amount of supplemental traffic that you may have been missing out on and also help you develop a more intimate relationship with your customers and readers.

Facebook is a great place to build your online community and can also be a good source of traffic when you post links to fresh content or product pages on your site. This same goes for Twitter and MySpace. Social Media Marketing is a source of traffic you shouldn’t overlook if used strategically.

5. Email Marketing

Now have you subscribe any newsletter before? If yes, then that’s what we called email marketing. They are using an autoresponder to send you news (messages) periodically. Without database/list you can hardly make money.

No list no money, I believe you heard this before.

It’s true. You can’t sell anything if you don’t have the market (anyone) right? So, that’s the main reason you can see 90% business owners nowadays are keep building their list so that they have someone to sell to.

You see, you need to reach your customers or readers via email regularly and this can be very effective, but it can also backfire if not used properly. Email marketing campaigns are cost effective, easy to create and manage, and also can drive traffic from disengaged users and boost sales.

So, there you go; 5 main ways for you to drive traffic to your website. Do this and I can guarantee you will get your traffic.

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